The simplest lead tracker that works!

Sign up free and start tracking in seconds. No integration, no development, no headache. Just your leads, with their source attached.

Try it free for 7 days HandL Digital is a Google Partner

What a lead looks like with UTM Simple

NameJane Cooper

Emailjane@acme.co

Hidden fields, filled in for you

utm_source: google
utm_medium: cpc
utm_campaign: spring-sale
gclid: Cj0KCQjw…BwE
referrer: google.com
landing_page: /pricing

See it in action

Watch how easy it is to track your leads

Get started in 3 simple steps

We said it was simple, didn't we?

1
Register for free
Takes literally seconds to register.
2
Place the tracker on your site
Copy and paste the generated JavaScript snippet into your website.
3
Track leads
Your forms are filled in automatically with each lead's source data.

Prices that scale with your monthly traffic

Not sure what your traffic will be? Start with Plus. You can upgrade or downgrade any time.

Basic

Up to 5k traffic

$10/month

Basic support

Not sure? Start here

Plus

Up to 25k traffic

$25/month

Basic support
MCP access

Professional

Up to 250k traffic

$99/month

Premium support
MCP access
Customization
24/7 chat and email

Corporate

Over 250k traffic

Custom pricing for high-traffic sites. Tell us about your setup and we'll put a plan together.

Not sure where to start? Let's talk strategy.

Book a free call with a tracking expert. Here's what we'll cover:

Audit of your current tracking setup
Identification of data gaps and opportunities
UTM parameter strategy recommendations
Attribution modeling best practices
Tool recommendations and setup guidance
Campaign optimization strategies

Ready to unlock better attribution?

Join 500+ marketers who've improved their tracking with our expert guidance.

Book your free call

Still got questions?

Need some help, or have an integration question?

Frequently Asked Questions - UTM Simple

Is it really free? What's the catch?

There is no catch. You can try it for 7-day for free. After the free trial, you will be charged monthly.

Why buy from you? What makes you so special?

We are the first-ever published UTM tool to track all marketing parameters, backed by over 9 years of experience in tracking and capturing UTM parameters. You can count on us.

What data can I collect?

You can collect all the UTMs, including utm_campaign, utm_source, utm_medium, and more. Additionally, you can capture referrer URLs, organic sources, _fbc, _fbq, IP addresses, user agents, fbclid, and gclid parameters. See the full list of parameters here

Are you GDPR compliant?

Our script is fully GDPR compliant.

Is this tool secure?

You can use the tool with confidence. We never store any personally identifiable information (PII), and the tool never sends any user-related data to our servers. All the data is recorded on a first-party cookie, so you own the data.

I have paid ads campaigns (ppc), can I use this tool to track which campaign my leads come from?

Yes, you can effortlessly track gclid and fbclid and connect user data with your paid campaigns.

Can I see what my leads search before they land on my site via Google Ads

Yes, you can append the {keyword} ValueTrack parameter to your final URLs and track it within UTM Simple.

How UTMs stored? Do they need to be in the URL all the time for tracking?

UTMs are stored in cookies (on the client's browser) as soon as they appear in the URL. This means your visitors continue to be tracked even if the UTMs are no longer in the query string. When a user converts (through lead generation or a sale), the UTMs will be captured and linked to the user.

Can I track users across subdomains?

Yes, UTM parameters and other custom variables are recorded at the highest domain level. For example, if your landing page is on example.com and users convert to sub.example.com, UTMSimple will still capture the cookies from example.com.

Do you provide support if I need help getting the tool work?

We are here for you whenever you need us. We are more than happy to help you integrate and start collecting the data you need in no time.

Are you impacted by cookieless browsers or any of the privacy-related updates in browsers?

No, our script stores data in first-party cookies, which means we are not impacted by any privacy-related updates. Our script will continue working on cookieless browsers as well.

UTM Tracking Tool

UTM Simple is a comprehensive UTM tracking solution for WordPress websites. Track campaign performance, lead sources, and user behavior with our GDPR compliant script.

Key Features

Track UTM parameters, GCLID, FBCLID, referrer URLs, organic sources, IP addresses, and user agents. Works across subdomains and is unaffected by cookieless browsers.

Live tracking demo

See exactly what your marketers could see—for every visitor.

In the next panel we'll decode your current visit in real time. Think of it as a mini-demo of how UTM Simple powers attribution on your own site.

What's your industry?

What you'll see (for this demo)

Your traffic channel and referrer (who brought you here)
UTM parameters (source, medium, campaign, term, content) — if available
First‑touch vs. latest‑touch attribution
Device, browser, screen size
IP and approximate location (derived from IP)
Landing page
Unique fingerprint ID

Why this matters for your business

Prove which channels actually drive pipeline and revenue
Fix broken UTMs in minutes, not weeks
Push first‑touch source to your CRM/ads for better reporting and audiences
Route leads by geo, campaign, or partner

Privacy notes

No personal info like names or passwords is collected in this demo.
Data is for analytics; you can pause or clear it anytime from this sidebar.